The best shelf is no accidentEvery square meter countsEvery shelf has potential
We are a team of experts with more than 25 years of experience in category management, store design, trade marketing and the implementation of software solutions in the FMCG and DIY sectors.
We build every optimization on real-world data. Numbers don't lie — they show where the assortment delivers returns and where space loses productivity.
”
— Janez & Peter, Founders
Services
What we can do for you
Complete solutions for retailers, distributors and manufacturers — from assortment analysis and trade marketing to strategic concepts.
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Our services
01
Category Management
Assortment optimization, creation of planograms and realograms, sales-space and shelf stock-turnover analysis, and assortment distribution across sales channels and formats.
02
Store Design & Macro Space Management
Concept and layout of the sales unit, macro space management, equipment definition and repositioning.
03
Trade Marketing
Market data analysis (NielsenIQ), promotion ROI assessment, strategic activity planning and support for new product launches.
Service 01
Category Management
Comprehensive consulting in category management — from assortment optimization to the creation of planograms and sales-space analysis.
3.000+
planograms created for multinationals and regional companies
Consulting in category management
Creation of planograms and realograms
Share of shelf (%) by brand / subcategory
Assortment optimization across sales channels and formats
01
About us
Experience that delivers results
Up to
0
sales increase in an individual category
Measurable results after implementing new planograms and optimizing the assortment.
Sales increase by category (%)
Fertilizers
32,0
Spirits
29,6
Kitchen utensils
28,0
Seeds
25,0
Wines
13,0
Garden range
12,6
Iced tea
9,6
Boxed chocolates
8,0
Energy drinks
7,9
Wet wipes
7,4
Chocolate desserts
6,5
Instant soups
6,5
Household plastics
5,5
Carbonated drinks
4,8
Chocolates
4,3
Chips
3,0
Service 02
Store Design & Macro Space Management
Developing the concept for each type of sales unit — from the floor plan and equipment layout to the analysis of sales-space utilization.
450+
store layouts created
Sales unit concept — grocery stores, drugstores, petrol stations, DIY and C&C
Floor plan (Layout) — arrangement of categories within the sales space
Macro space management — analysis of sales-space utilization
Defining and ordering retail equipment
02
03
Service 03
Trade Marketing
Comprehensive market analysis and support for promotional activities — from NielsenIQ market data to strategic planning and new product launches.
Market analysis — NielsenIQ market data, sales analysis by customer, share of leaflet activity (AFO)
Promotion effectiveness — analysis of elasticity and return on investment (ROI) for each promotional campaign
Strategic recommendations and planning — a detailed activity plan on a monthly, quarterly and annual level with measurable goals and KPIs
Measurable sales growth, improved stock turnover, documented promotion ROI ...
Why choose RETCON
25+ Years
Proven experience
Decades of work with leading retailers, distributors and manufacturers in FMCG and DIY.
Data-driven
Data-based decisions
NielsenIQ, ROI analyses, measurable KPIs. No guesswork, only facts.
End-to-end
End-to-end delivery
From strategic analysis to on-shelf implementation. One team, one result.
Positive ROI
Measurable results
Documented sales increase of up to 32% in individual categories.
References
Trusted by
We are trusted by leading retailers, distributors and manufacturers — SPAR, Mercator, Tuš, Merkur, AB-Delhaize, Nielsen, Ljubljanske Mlekarne, MARS and many others across 10+ countries in Europe.
Contact
Let's get in touch
Write or call us — we'll be glad to talk about your project.
2000 — Started at Mercator Business System as a member of the Strategic Merchandising team. Responsible for assortment management, floor-plan creation and specifying retail equipment for all countries where Mercator operated.
2002 — Head of the merchandising department at Tuš, where he played a key role in developing a local retailer into one of the largest and most modern retailers in the former Yugoslavia.
Established a modern category coding system, developed the concept of modern Tuš stores, introduced the Category Management process, reorganized procurement and led the space and assortment management department.
2011 — Joined the new management of Merkur. Responsible for introducing Category Management at Merkur and launching the sale of impulse products and cigarettes at a DIY retailer.
Trained at JDA, ECR and Nielsen conferences and at Carrefour. Expertise gained in an international environment.
2013 — Co-founded the consulting company RETCON.
Career path
Peter Torkar
Co-founder
2001 — Started at Mercator Business System as a member of the Strategic Merchandising team. Responsible for assortment management, floor-plan creation and defining retail equipment. Implementation of the Apollo system.
2003 — Assistant head of the space and assortment management department at Tuš, where he played a key role in developing a local retailer into one of the largest and most modern retailers in the former Yugoslavia.
Established and developed the IT infrastructure for Category Management (JDA), linking planograms with the goods-ordering system. A key contribution to the Tuš store concept and the introduction of a modern Category Management philosophy.
Trained at JDA, ECR and Nielsen conferences and at Carrefour. Expertise gained in an international environment.
2013 — Left Tuš and co-founded the consulting company RETCON.
